One of the greatest internet marketers still aroung today
is Marlon Sanders… a true pioneer.

His story is inspiring and similar to the path that many
internet marketers had to travel… including yours truly.

The following is a special article from his Marlon’s Marketing Minute
ezine (reprinted with permission)…

If you’re struggling to make ends meet, or you’re new to
the game of Internet marketing, or things are going good
but you want them to go better, then my story might be of
value to you.

In fact, I’m almost sure it will.

Things are good now. My affiliate list has 30,000 folks on it.
But when I started it had none.

I’ve spoken all over the world in Kaui, Gold Coast Australia 
Wembely arena in London where rock stars perform, 
Bermuda, and all over the U.S. from Seattle, San Francisco, 
San Diego, LA, to Houston, Dallas, St. Louis, Chicago, 
Nashville, Philadelphia, Miami, New York, Boston, Raleigh,
and other cities.

I’ve been selling $20,000, $30,000, $40,000 and $50,000 a
month for longer than I can remember, which would 1998 –
and before.

Unlike Johnny-Come-Lately’s, my formula has stood the test
of time.

But when I first started, my hands shook so much, I could
barely put the transparencies on the projector I used at
the time.

Fact is, I remember when I first read that ad in a
magazine. It was about some dude in Ohio who had a method
of escaping the rat race by assembling “systems.” So I
sent in my dough and waited.

That ugly blue book turned me onto a whole new world
called “direct response marketing.” And what the
old-timers called “mail order.”

I started buying everything I could afford. I just had to
know more about this thing where you’d sell products for a
living instead of selling your own time. That sounded like
a good thing to me.

I bought all kinds of junk. And I do mean junk. Some of it
was really useless. But I knew I was digging through the
coal to find the diamonds. And if you don’t go through the
coal, you never find the diamonds.

Schemes, plans, ideas, systems, reports, books. I had ‘em
all. One thing I learned from all that was the difference
between a good information product and a bad one.

I didn’t tell anyone what I was doing. But I kept doing it
and being persistent. I didn’t quit like a lot of people
do because I had this desire and visions.

You didn’t have the Internet when I first started learning
to do this stuff. The game was you’d run these little ads
in ad sheets or magazines offering a report. People would
write in and then you’d send them your sales letter.

Nowadays, you can do that in 30 minutes using Google
Adwords. Back then, I’d run my little ad and wait 2 or 3
months for it to come out. I’d spend all the change I had
trying to print up and mail stuff.

A few orders would come back but never enough to even pay
for the printing! The learning curve back then creeped
along like a turtle. Nowadays, you can learn what I did in
years of effort in 6 months if you make the decision to do
it.

I chased a lot of dead ends and had a lot of things that
didn’t work out. If you’ve ever ran ads or tried “methods”
or “formulas” that didn’t work for you, then maybe you can
related to the disappointment and frustration I felt.

The only difference between me and those who never got
anywhere is I didn’t give up. I just KNEW I could do it.

Those times tested my patience. And pocketbook. I remember
when I worked as a freelance writer in the daytime and did
telemarketing, timeshare sales and other stuff at night
trying to make ends meet while I learned the business.

Back then, you didn’t have all the great information
products to cut your learning curve like you have today.
You know, I had maybe 4 or 5 good books to learn from.
That was about it.

So it was all trial-and-error learning. And I think going
through all that pain is what motivated me later on to
lend a helping hand to others who felt some of the same
things I did.

My Buick car had engine problems. I’d look back behind as
I drove to see if smoke came out the tailpipe or not. I
never knew for sure.

Not until one day somehow I got a date with a model. A
real one. How, I don’t know because I was really tall and
thinner than an ironing board. I had to put skis on so I
didn’t get washed down the shower drain.

Anyway, we went to this nice place where they had valet
parking. When I got out the valet guys were literally
laughing at the smoke bellowing out my tail pipe.

But then….

The rider’s side door opened. And this 6 foot tall model
with beautiful hair got out. They didn’t laugh anymore.

I doubt I tipped valet because I couldn’t afford to spit
in those days. I remember making $7,500 one year and
eating minute thirty second microwave corn dogs and living
off the $1.97 burger, fries, coke drive through on
Greenville Avenue in Dallas, Texas.

Later, I’d make $7500 in a day — and more. But not back
then…

It wasn’t all bad. I had a female friend named Kelli. We’d
swing by late night at the Taco Cabana and get nachos.
That was all either of us could afford.

Out of desperation, I took this job working deep nights.
I’d go to work at 11 p.m. and get off at 7:30 in the
morning. I did that for 3 years. I think I lost half my
hair then due to the stress of the job.

I got really sick at that job and developed asthma. I paid
a price to get where I am today….

I made enough money I could fork over $5,000 for advanced
marketing training.

And when I mixed that in with all the other stuff I’d been
reading, studying and learning about — a BREAKTHROUGH
happened.

I call it stumbling across “The Amazing Formula That Sells
Products Like Crazy.”

Something just clicked in my head. I can’t explain it. All
of a sudden I got it. That was after YEARS of NOT getting
it. YEARS of running ads that didn’t work or mucking
around with things.

I mean, I once put 30,000 miles on my car in 6 months
trying to sell insurance and only sold 1 homeowners policy
on a wood frame house my company didn’t want to insure.

So if you’re not great at sales or something, I
understand. Boy, do I understand.

What I found at, though, is that if you keep at it, sooner
or later something clicks. Or it did for me.

I started getting paid to write letters for clients. I
won’t go through the whole story here. But things started
turning around. At first, slowly….

Then….like a GUSHER.

When you “get it” and success happens, it can happen
really, really quickly. Success is when preparedness meets
opportunity.

Like one time I took a vacation to Hong Kong and Thailand,
came home and I had a $5,000 consulting check waiting for
me. And I hadn’t even asked for it. The guy just sent it.

I got paid $7500 to $10,000+ to write sales letters for
clients.

I got invited to teach my sales formula at seminars.

When success happens, it happens quickly. If you’ve done
all your groundwork and preparation. But a lot of people
get impatient. They want it all today without paying the
price of preparation and learning the basics.

I understand that.

The good news is can happen 10X or 20X faster today than
it happened for me.

I felt like an evangelist on the mission. I’d been at the
bottom of the barrel and below in marketing. And I knew
what it was like to be there. And what it was like to be
at the top.

I had a MISSION to teach people the secrets that work. The
things that REALLY make the difference. And to cut through
the noise, eliminate 50% to 80% of the learning curve –
and get people on the path to success as quickly as
possible.

I boiled the sales process online down into a 12-step
formula. I taught it at over 120 seminars where people
paid $3,000 to be there. Later, my “Push Button Letters”
software codified that formula into a fill-in-the-blanks”
process.

All of that culminated when I penned my smash hit “The
Amazing Formula That Sells Products Like Crazy.”

It has hundreds of testimonials from around the world. I
followed it up with the action plan to implement it called
“Gimme My Money Now.”

And then there’s a whole string of step-by-step
Dashboards, which is what inspired my title as the King of
Step-By-Step Online Marketing training.

But I’m going to confess something here.

I’d bank a lot more dough if I wanted to work crazy hours,
weeks or months like some other famous Internet marketers
do.

My goal always was lifestyle. I’d rather live a
comfortable life on a 1 hour workday than be live ultra high on
the hog on a 12-hour workday.

I don’t drive the fanciest car, live in the biggest home,
or sport the most exotic watch. But I could if I wanted.

Then again, my workday consists of hanging out at
Starbucks, mucking around a little on my laptop and
calling it good.

I don’t speak at as many seminars as I used to. After
you’ve done 120 around the world, it isn’t exactly new.
And the seminar Game has evolved into how much of your
products you can sell in your 90-minute speech. It’s
really just not my cup of tea.

Some of my customers have asked how come I don’t do the
massive product launches like some do. As though doing
that somehow makes you more credible.

The answer is you have to work longer, harder and more
intensely than I care to in order to pull off one of those
launches. It’s not my thing. Maybe I’ll do it someday. But
I doubt it. My thing is now and always has been creating
consistent, steady systems that underwrite my lifestyle,
my dreams and my future for myself and those I care about.

So this is my story.

If you’d enjoy making your living on your laptop at
Starbucks or wherever it is you like to go, and you
realize that the work is upfront learning things but once
you “get it” you have the greatest lifestyle in the world,
then I recommend this business.

Truth be told, 80% or 90% of the people who buy products
in this industry probably don’t make that much.

Why? Most try a thing or two, it doesn’t pan out and they
go onto other things.

Nothing wrong with that. I’m here and I exist for those
who are truth seekers. Those like me who won’t take no for
an answer. Those who realize you gotta dig through coal to
find the diamonds.

My mission is to help the 10 percenters who really have
the desire to get behind the curtains and see how the
magic really happens.

My mission is to share the true gospel of Internet
marketing without the hype or fluff.

My mission is to help the guy or gal who has some of the
same pain that I felt and help them get beyond that to a
new world of understanding and a new lifestyle.

I’m NOT here for the guy or gal who wants to buy one or
two products and all of a sudden be hauling down 6
figures.

That isn’t reality. And it isn’t how the game is played.

I’m here to help the person who understands this is a
business. And all business involves risk of gain or loss.
You may or may not make it.

There are no guarantees in business or life.

I can’t guarantee you’ll wake up in the morning.

But I can guarantee to share the secrets that led me to go
from a beaten up, broken down smoke bomb car and a diet of
minute thirty second corn dogs to a wonderful lifestyle,
world travel and a business I can run on my laptop in 30
minutes or an hour a day at Starbucks (most days).

———————————————————–
Marlon Sanders is the author of “The Amazing Formula That
Sells Products Like Crazy and the…
KING of Step-By-Step Internet Marketing.”
———————————————————–

Check out all of his products here:

http://getyourprofits.com/z/1229/CD19967

TAGS: Boston, Chicago, Dallas, Houston, LA, Marlon Sanders, Miami, Nashville, New York, Philadelphia, Raleigh, San Diego, San Francisco, Seattle, St. Louis

How to Make Money As An Info Product Marketer
By Cashing In On The Amazing Power Of “The-One-And-Only.’”

Here is some information from one the the Internet’s top
Marketing Coaches - Marlon Sanders.

Marlon Sanders here…

Why You Don’t Gotta Be A Rocket Scientist Or Extreme Expert
To Get Started In The Info Product Business -

- And A Simple Way To Cash In On Quick Hit Products You Can Create THIS Week!
You know how when you get started as a newbie in this business you don’t know
WHAT to sell, WHO to sell it to or HOW you are gonna get started?

I’m gonna break it down for you today and give you a simple, easy, non-threatening way
to get started in this business. First, you have the big boys on the block in any highly
lucrative market. They pull out all the big guns…

- sophisticated product launches, video, high end membership sites, seminars,
coaching. This is the full arsenal. And frankly, the skill level is beyond most beginners
unless you have exceptional talent.

There’s another kind of player…
- The Guerrilla player. This player knocks off specific topics the big boys overlook
or don’t cover. What they do is create little info products, PDF reports, ebooks,
teleseminars that cover very specific topics within the broad, overall market.

The advantage of these products is they are fairly quick hits to create.
The other advantage is you can round up 10 of the products into a bundle and sell that.
Or you can break them out and sell them separately.

I’ll give you an example:

I’ve mentioned the market recently that that teaches guys how to meet girls.
And visa versa, girls and women how to meet guys. I ran across a site the other
day that was cool. He isn’t a big name in the market. So he just is hitting topics
that are very specific that no one else is covering in as much depth.

For example…
- the phone. All guys DREAD calling that girl or woman they just met on the phone
to ask for that illusive date. So what this guy did is created a little audio product
JUST on that. Only he added one twist to it that I thought was very clever…

- He KNEW guys get all nervous about picking up the phone and CALLING.
So his little info product teaches them how to do it via TEXT messaging. Brilliant!
He just solved a big anxiety, a big problem.

And no other “gurus” in that market teach guys how to do the text game in
as much detail (or hardly at all). So he took a little simple method he’d discovered
for getting dates by text messaging and made a little $20.00 product out of it.

Yeah, no one gets rich off of a $20.00 product. But he does sell bigger ticket
back end stuff. And here again, he has chosen the role of the GUERRILLA.
He picked a topic hardly anyone else is doing seminars or big tickets on… daytime.

How to meet girls and women in coffee shops, bookstores and other daytime activities.
So here he is in this crowded market. And he’s founds some topics to focus on
that are not well covered by the big guns.

These are called “underserved” markets for those of you who are plugged into that
body of knowledge. Here’s another one I spotted. The point is, you may be new and
wondering what YOU can sell in a crowded market or in ANY market!

The answer is to find some topics that are IGNORED by everybody else.
Then you make those topics your specialty or the focus of your ebooks, audios,
interviews, teleseminars, seminars or whatever.

I’ve built my whole business on what I call “FLANKING” moves.
These are similar to Guerrilla moves but are different. The basic idea, though, is similar.
You sell to underserved markets. Vintage “out of the box” thinking there.

And if you’re a struggling beginner wondering WHAT do you sell, start looking
for some little topics in a market that no one else has done anything on.

That would make you the “One-and-Only” on that topic.

I don’t care HOW crowded the market. You can always find those opportunities,
those Guerrilla topics, those Flanking moves that no one else is covering.
It’s a LOT easier to sell when you are the ONLY one with a product on the topic!

One last example: There’s a guy in the magic field who had a trick that he stopped selling
(because he got out of the trick selling business). I’ve heard the trick now sells for $1,000
on Ebay. The trick is a gimmick that lets you FLOAT a bottle without strings attached.

Most levitations of stuff that are close up involve some sort of string, and therefore can
ONLY be done with very light stuff. His levitation? You can float heavy stuff like bottles.
And you can do it close up. And there are no strings used! How crazy is that?

The point? Here’s a killer trick with a SOLID USP (Unique Selling Proposition).
It’s a great little product because it’s a “one and only.”

I hope I’ve convinced YOU to consider being a “one-and-only.” And to start out
in this business by doing little quick hit products you can knock out in under a week.

Or even a few hours. Remember that little phone call product I told you about?
It was $20.00 and just a little audio the guy made. But it had great info.
He could get $39.00 for it or maybe $49.00 if he transcribed it into a tidy little PDF.

For more info on the Marlon Sanders Info-Product Dashboard Click Here

TAGS: coaching, eBay, ebook, guru, info product, Marlon Sanders, membership sites, newbie, out of the box, PDF, seminars, underserved market, USP